CREATIVE DIRECTOR
A sensual and modern lingerie range. Beautiful craftsmanship supports a bold and dramatic visual impact.
Fun and cool design meant to mix, match and mismatch. Coordinated stories across product categories with undies at the heart of the range.
Developing a new lingerie category, based on the brand's glamorous identity, following the collection's themed intake.
The Hop Lun Collection is a range of non-branded best sellers at great value, based on Hop Lun's expertise and experience as a manufacturer and supplier.
PRIVATE LABEL DEVELOPMENT
Creative support to private label customers, across lingerie, swimwear and nightwear: Trend report and sourcing, customised product, lace, embroidery and print development, from creation to production.
BRANDS RANGE BUILDING
Creation of brands with strong, distinctive personalities, that stand out in a multi-branded environment. Collection development from design direction to product technical support and tailored print and lace development, for a complete range coordination
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