CREATIVE DIRECTOR
2000 spectators - 100 performers on stage - Sydney
Video & performance mix, by and for Hop Lun employees, retracing 25 years of success and celebrating diversity. ​
6IXTY 8IGHT DANCE
A new communication line, illustrating the brand's fun attitude, developed around the opening event of the first store in Hong Kong, in Harbour City
6IXTY 8IGHT 30 DAYS OF FUN
Tied with the opening of a larger store format, a fun version of an advent calendar: In store daily events relayed outside of the store. Mira Place - Hong Kong
RESTORE FWE FAIR
A wellness and Hyrox fair brand development, for an hydration concentrate, from booth design to product promotion and a streamlined message across print and digital platforms, to reach a new sports segment for the brand.
3 DECADES OF HOP LUN AND BEYOND
An online event retracing 30 years of the company development, from a small trading office to the n.1 lingerie manufacturer, with over 30,000 employees, giving perspective to the next challenges.
2,000 participants
THE PROMISE WORKSHOP
A series of team building exercises over several sessions, to get creative and corporate teams to unite around a tighter, stronger, unique brand identity and understand the development challenges.
