CREATIVE DIRECTOR
Confident beauty undressed: Re-imagining an iconic British brand image away from the original 80's over-sexualised expression.
Defining today's brand attitude : how we feel - how we think - who we are.
Exploring 6IXTY 8IGHT playful spirit and the brand's promise to our customer: Creating a world just for her.
Relaunching a French brand with over 70 years heritage, in collaboration with Hollywood star Halle Berry.
Creation of a new lingerie category within the brand's look and feel. Collection strategy; product, packaging and in-store display design and development.
RESTORE REBRANDING
Refocusing the market approach for a single product brand: a hydration supplement with a wide range of benefits. Visual identity revamping and streamlining the brand message across print and digital platforms.
6IXTY 8IGHT MUSE & MANIFESTO
Creating 6IXTY 8IGHT Muse, an engaging persona, combined with the brand manifesto - We are the Playful Rebellion - to keep all actors engaged and help guiding strategic decision making on products, services and experiences,
